Available for Projects · Brescia, Italy · Remote Worldwide

Independent
Creative
Director

I build complete brand identities — from visual strategy to website, campaigns, and physical spaces. 20 years of international experience across Italy, Jordan and beyond.

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Areas of Expertise

What
I Do

Three areas of practice, one through line: making complex things clear. From diplomatic identities to NGO campaigns, illustrated books to brand systems — always with strategic intention and a recognisable visual language.

01

Brand Identity
& Strategy

Visual identity systems with strategic foundations. From positioning to logo, website, and campaigns.

Strategic Branding
02

Institutional
& Social Impact

Communication for embassies, NGOs, cultural institutions and international projects.

Institutional
03

Illustration
& Editorial

Collage, illustrated maps, infographics, book covers, educational materials. Visual stories that work on paper and screen.

Illustration & Editorial
Selected Work

Case
Studies

Three projects that show the full depth of the process — from brief to final result.

Discover Petra with Ahmad — Educational Design
Case Study · 01

Discover Petra
with Ahmad

Educational project for children visiting the UNESCO World Heritage site of Petra, developed with NGO SELA. Bilingual Arabic–English storytelling and interactive design.

Educational Design Illustration NGO Bilingual
View Case Study →
Italy-Jordan 75 Years — Billboard in Amman
Case Study · 02

Italy–Jordan
75 Years

Visual identity celebrating 75 years of diplomatic relations between Italy and Jordan, commissioned by the Italian Embassy in Amman.

Institutional Logo Design Exhibition Multilingual
View Case Study →
Prati Assicurazioni — Studio
Case Study · 03

Prati Assicurazioni

Complete creative direction for an insurance agency — from naming and logo to website, social campaigns, and physical space design.

Brand Identity Web Design Campaigns Interior
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More Work View Full Portfolio →
Linea Calì Calendar 2023
Collage & Illustration

Linea Calì
Calendar 2023

13 collage illustrations celebrating the cultural identity of each country where the brand is present.
Railab
Strategic Branding

Railab

Brand identity for a robotics and AI hub — logo, mascot, stationery, corporate presentations.
Dante Alighieri Amman
Institutional

Dante Alighieri

Multilingual campaigns for Italian language courses in Jordan.
Information Design Workshop — Amman Design Week 2019
Institutional

Information Design Workshop

Two-day workshop on information design led at the Amman Design Week — designed, taught and facilitated entirely by Chiara Alduini.
Ultrafab — IIoT infographic system
Illustration & Editorial

Ultrafab — IIoT

Information design for an industrial IoT company — infographics explaining the Bishop operating system to non-technical audiences.
The Data Incubator — Data Reply
Illustration & Editorial

The Data Incubator

A series of infographics for Data Reply explaining the path to becoming a data scientist — Big Data, Machine Learning, and advanced analytics made visual.
Frittanza — Self-initiated brand concept
Strategic Branding

Frittanza

Self-initiated brand concept for an 80s-inspired fried food restaurant — naming, copywriting, logo, packaging and full visual identity system.
ENEL Green Power
Institutional

ENEL Green Power

Infographics for an international energy magazine.

Illustrated Maps
Illustration & Editorial

Illustrated Maps

Maps of Italian and French cities for educational publishers.
Poetry Book Covers
Illustration & Editorial

Poetry Book Covers

Collage covers for Arab and Russian poetry collections.
Capirola High School
Institutional

Capirola High School

Logo and visual identity system for a public high school in Leno, Brescia.
Giustacchini Calendar 2025
Collage & Illustration

Giustacchini Calendar 2025

Twelve monthly collage illustrations for a Brescia-based retail group — each month its own mood, palette, and animal.
The Archangels
Collage & Illustration

The Archangels

A personal series reimagining Gabriel, Michael, Raphael and Uriel — where sacred iconography meets contemporary aesthetics. Built entirely in Photoshop, without generative AI.
Iconic Posters
Illustration & Editorial

Iconic Posters

A bilingual poster series celebrating Italian figures in science, culture and the arts — commissioned by Società Dante Alighieri, Amman Committee.