A long-term collaboration with the Italian cultural institute in Amman, Jordan. From social media campaigns to bilingual infographics and motion graphics — all designed to connect Italian language and culture with Arabic-speaking audiences across generations.
Two campaign concepts targeting different audiences: teenagers reached through Jordanian dialect and smartphone culture; families addressed through the emotional bond between Italian-speaking parents and their children. Bilingual IT/EN, adapted for print and digital.
Social media campaign and motion graphics video for Italian Language Day. The project presents Italy as a living, relevant country — economically, culturally and linguistically — through bilingual EN/AR content designed for Instagram and web.
Illustrated fabric bags designed for children attending Dante Alighieri language courses. Each bag features bilingual IT/AR vocabulary — animals, objects, everyday words — printed as a visual learning tool and keepsake. Children could also use the bags as an interactive game, completing words with a marker.